Increasing coordination between culturally influential messengers: Working with athletes and artists (A/A) to ensure that their civic engagement and-or political activity is effective, researched, and done in support of existing work.

Increasing coordination between culturally influential messengers: Working with athletes, artists, and brands (A/A/B) to ensure that their civic engagement and-or political activity is effective, researched, and done in support of existing work.

Increasing efforts and support of state-based movements: In maximizing resources and coordinating with trusted messages, we will further amplify the work of grassroots organizations and activists, creating strategic partnerships that benefit the community.    

Improving our inside game: Ensuring we have the most favorable legislative bodies and legislators for our agenda and policy area – from US Senate, Congressional, Gubernatorial, State Houses, and Senates.  

Improving our outside game: Empowering Black Americans to organize themselves through established, proven, and vetted local, grassroots, power-building organizations.