“Racism in America is like dust in the air. It seems invisible, even if you’re choking on it — until you let the sun in. Then you see it’s everywhere.”
Named in honor of Tommie Smith and John Carlos’s black power salute at the 1968 Olympics, The ’68 Project is an alliance of athletes, artists, activists, CEOs, organizations, and allies committed to the fight against systemic racism.
The ‘68 Project works to bridge the gap between established state-based organizations and many of the new athlete and artists-led initiatives to encourage strategic alignment and coordination. The project’s goal is to secure concrete gains for Black Americans through proven and proactive strategies, public and economic pressure, and the advancement of a legislative agenda that seeks to dismantle institutional racism.
After the recent killings and protests, massive amounts of personal and corporate dollars have been allocated to treat the symptom, but not the actual disease. Most recent funding will have no effect on the November elections, voter turnout, or voter participation. Despite major press attention, many of these corporate dollars are being BLACK WASHED
The act of responding to a public crisis involving Black Americans by funding organizations that said funder knows won’t actually have a huge impact on structural change, while behind the scenes funding people, organizations, and an agenda that is harmful to Black people.
Congressman John Lewis
Many well-meaning and new initiatives don’t have experience building power through existing state infrastructures. In turn they can become too focused on lifting up national organizations or inner-industry solutions. However, through a network of established partnerships, P-68 has direct access to over 500 legitimate non-partisan and political organizations across 40 states with turn-key infrastructure.