Project 68 (P68) is a culture-first civic organization focused on increasing civic participation by organizing cultural moments that engage politically disengaged and rightfully cynical Black audiences, particularly Gen Z and Millennials.

Project 68 (P68) operates at the intersection of culture and civic life, reimagining how information reaches, resonates with, and activates our communities. We were founded to close the gap between culture and politics, to make civic engagement feel real, relevant, and ours.

Traditional tactics and outdated narratives have long failed to connect, especially with Black audiences and culturally rooted communities. P68 has intentionally diverged from conventional engagement models, focusing instead on authentic, culturally grounded approaches that allows our audience to see themselves in the process. By centering culture, we’ve built a pathway for ownership, belonging, and lasting engagement.

Our work transforms civic participation into a culturally resonant experience, one that meets audiences where they are, on the platforms they trust, and through the voices they already follow. We leverage influential platforms and trusted messengers to amplify information aligned with state-based movements fighting for underrepresented people, ensuring our work remains locally grounded and nationally relevant.

Rooted in grassroots networks and political organizing, P68’s team and partners maintain deep relationships across state-based organizations, civic tables, donor networks, and community leaders, ensuring our efforts are continuously informed by on-the-ground realities and movement priorities.

Our efforts are engineered by culture, blending creativity, organizing discipline, and strategy to shift how people connect to civic life and collective power.