“Racism in America is like dust in the air. It seems invisible, even if you’re choking on it — until you let the sun in. Then you see it’s everywhere.”

Kareem Abdul-Jabbar

Named in honor of Tommie Smith and John Carlos’s black power salute at the 1968 Olympics, The ’68 Project is an alliance of athletes, artists, activists, CEOs, organizations, and allies committed to the fight against systemic racism.

FIGHTING THAT SYSTEM
STARTS WITH BREAKING THAT SYSTEM.

The ‘68 Project works to bridge the gap between established state-based organizations and many of the new athlete and artists-led initiatives to encourage strategic alignment and coordination. The project’s goal is to secure concrete gains for Black Americans through proven and proactive strategies, public and economic pressure, and the advancement of a legislative agenda that seeks to dismantle institutional racism.

After the recent killings and protests, massive amounts of personal and corporate dollars have been allocated to treat the symptom, but not the actual disease. Most recent funding will have no effect on the November elections, voter turnout, or voter participation. Despite major press attention, many of these corporate dollars are being BLACK WASHED

/’BLAK.WASH.ING/

The act of responding to a public crisis involving Black Americans by funding organizations that said funder knows won’t actually have a huge impact on structural change, while behind the scenes funding people, organizations, and an agenda that is harmful to Black people.

“Never, ever be afraid to make some noise and get in good trouble, necessary trouble.”

Congressman John Lewis

Many well-meaning and new initiatives don’t have experience building power through existing state infrastructures. In turn they can become too focused on lifting up national organizations or inner-industry solutions. However, through a network of established partnerships, P-68 has direct access to over 500 legitimate non-partisan and political organizations across 40 states with turn-key infrastructure.

OUR WORK NEEDS TO BE INTEGRATED AND COORDINATED SO WE CUT DOWN ON DUPLICATION AND DISTRACTIONS.

We have to be careful not to distract from the existing movement. If done correctly, this moment offers all of us an opportunity to be impactful in very specific ways and fill critical gaps.

CHALLENGE 1

There are deliberate and well-funded efforts to mislead and confuse voters, specifically voters of color

SOLUTION

A Coordinated Disinformation Defense & Rapid Response System

CHALLENGE 2

Too many national projects with little coordination or collaboration with local groups who actually impact voter turnout in swing states and have an effect on local elections

SOLUTION

Working with and funding existing organizations that communicate with voters about national, state, and local offices.

CHALLENGE 3

Authentic, localized content outperforms national studio ads, yet our side has been slow to adjust.

SOLUTION

Creation of authentic content, utilizing both trusted messengers, P-68 allies, and people from the communities most vulnerable to voter disinformation campaigns.

“Those of us who submitted or surrendered our ideas and dreams and identities to the ‘leaders’ must take back our rights, our identities, our responsibilities.”

Maya Angelou