Our Approach
How we work
P68 organizes cultural influence into lasting civic engagement by aligning civic work with the cultural spaces, platforms, and voices communities already trust. Rather than asking people to enter traditional civic systems, we support civic participation within cultural ecosystems where meaning and influence already exist.
Our approach is guided by cultural fluency, community insight, and strategic storytelling. We collaborate with trusted messengers, grassroots partners, and state-based movements to support civic efforts that are locally grounded while contributing to broader national impact.
Culture-First Storytelling
Advancing narratives that reflect lived experience and strengthen civic belonging.
Creator & Cultural Partnerships
Collaborating with trusted voices who shape how communities engage with information.
Community-Rooted Collaboration
Working alongside grassroots leaders and organizations to maintain authenticity and accountability.
Media & Civic Activations
Supporting campaigns and moments that elevate participation and counter harmful narratives.
Pipeline & Ecosystem Development
Investing in long-term cultural and civic leadership through emerging voices and platforms.
Our P.O.V.
Theory of Change
P68 organizes cultural influence into lasting civic engagement by aligning civic work with the cultural spaces, platforms, and voices communities already trust. Rather than asking people to enter traditional civic systems, we support civic participation within cultural ecosystems where meaning and influence already exist.
Our approach is guided by cultural fluency, community insight, and strategic storytelling. We collaborate with trusted messengers, grassroots partners, and state-based movements to support civic efforts that are locally grounded while contributing to broader national impact.
Culture is our infrastructure, the foundation through which trust grows, participation endures, and collective power is sustained.
New visual to highlight our tactics: Impact Hubs; Influencer Program; Sports, entertainment & Brands partnerships; In-state Activations; Digital programs; Narrative campaigns; Incubating creative new media.
“Those of us who submitted or surrendered our ideas and dreams and identities to the ‘leaders’ must take back our rights, our identities, our responsibilities.”
Maya Angelou